Marimekko + H&M
Marimekko patterns will be showing up on H&M clothing and accessories for summer 2008. The iconic Finnish textile and design company has licensed patterns from the 1950s, 60s, and 70s for use by Swedish fashion retail giant, H&M. The collaboration presents an opportunity for both of these Scandinavian-based purveyors of style, but it's up to H&M to work the vintage Marimekko patterns (which have been in production for decades) into clothes that will sell. I'm looking forward to seeing this collection when it hits stores in April 2008.
2 comments:
Thanks for the info! I love Marimekko!
I just reviewed the collection. I love the prints, of course, and the most of the silhouettes are cute, too. I especially love the 70's style sundresses and the b/w patterned fabric. Thanks for the info. I wouldn't have known about it otherwise. :o)
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